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Graphic Thought Facility

Herman Miller – Formwork, 2014 (Packaging), image 1
Herman Miller – Formwork, 2014 (Packaging), image 2
Herman Miller – Formwork, 2014 (Packaging), image 3
Herman Miller – Formwork, 2014 (Packaging), image 4
Herman Miller – Formwork, 2014 (Packaging), image 5
Herman Miller – Formwork, 2014 (Packaging), image 6
Herman Miller – Formwork, 2014 (Packaging), image 7
Herman Miller – Formwork, 2014 (Packaging), image 8
Herman Miller – Formwork, 2014 (Packaging), image 9

Formwork is a new stackable desktop storage system designed by Sam Hecht and Kim Colin for Herman Miller.

Sold internationally, the packaging needed to communicate the breadth and versatility of the range without text. Using pared-back props, softly-focused environments and decisive colour the carefully art-directed photography emphasises Formwork’s precision as well as its considered and playful functionality.

A supporting short film, art-directed by GTF, brings the still images to life as it explores Formwork’s enormous flexibility.

Photography: Milo Reid
Animation: Studio AKA

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