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Graphic Thought Facility

Kvadrat – Hallingdal 65, 2012 (Campaign), image 1
Kvadrat – Hallingdal 65, 2012 (Campaign), image 2
Kvadrat – Hallingdal 65, 2012 (Campaign), image 3
Kvadrat – Hallingdal 65, 2012 (Campaign), image 4
Kvadrat – Hallingdal 65, 2012 (Campaign), image 5
Kvadrat – Hallingdal 65, 2012 (Campaign), image 6
Kvadrat – Hallingdal 65, 2012 (Campaign), image 7
Kvadrat – Hallingdal 65, 2012 (Campaign), image 8
Kvadrat – Hallingdal 65, 2012 (Campaign), image 9
Kvadrat – Hallingdal 65, 2012 (Campaign), image 10
Kvadrat – Hallingdal 65, 2012 (Campaign), image 11

Designed by Nanna Ditzel in 1965, Hallingdal was Kvadrat’s first textile and remains to this day an iconic and bestselling design. Its deceptively simple, pure wool construction allows for a rich and varied colour palette that has continued to evolve since its launch. In 2012, Kvadrat reissued the full range of original colourways from the 1965 collection. In celebration, they invited seven international curators to commission pieces that reinterpreted the use of Hallingdal in contemporary design. The resulting 32 pieces by an international mix of young and emerging design talent formed a major presentation at Milan Saloni 2012. For the supporting printed material, GTF captured the simple and vivid nature of Hallingdal’s signature two-colour weave structure, creating a silk screen printed interpretation of the fabric and applied this to a catalogue, invitations, exhibition graphics and a press campaign that evoked Hallingdal’s enduringly honest and optimistic character.

Design and art direction: Graphic Thought Facility

Catalogue photography: Angela Moore

Documentory film: Andrew Telling

Campaign Frieze Art Fair 2012 campaign
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre 2003 season
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Design Museum Kenneth Grange
Exhibition Science Museum Who am I? (2010)
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Pizza Express Concept Restaurants
Identity Oki Nami Identity (2008)
Identity Le Printemps de Septembre à Toulouse Identity
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Dior/Rizzoli Dior by Avedon
Publication Thames & Hudson The art of typewriting
Publication Modern Design Review Issues 1 and 2
Publication Gagosian Catalogues
Publication Charming Baker Lie Down I Think I Love You
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding