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Graphic Thought Facility

Fedrigoni – Image library, 2021 (Campaign), image 1
Fedrigoni – Image library, 2021 (Campaign), image 2
Fedrigoni – Image library, 2021 (Campaign), image 3
Fedrigoni – Image library, 2021 (Campaign), image 4
Fedrigoni – Image library, 2021 (Campaign), image 5
Fedrigoni – Image library, 2021 (Campaign), image 6
Fedrigoni – Image library, 2021 (Campaign), image 7
Fedrigoni – Image library, 2021 (Campaign), image 8
Fedrigoni – Image library, 2021 (Campaign), image 9
Fedrigoni – Image library, 2021 (Campaign), image 10
Fedrigoni – Image library, 2021 (Campaign), image 11

To demonstrate the application of a diverse spectrum of production processes, GTF created a library of images. Referencing Fedrigoni’s crest, itself a symbol of the company’s Veronese heritage, each image includes a ladder that provides continuity and ownership of an otherwise diverse set of images. Merging the characteristics of photographers’ and printers’ colour-control strips with the physical construction of a ladder, these printed examples in the Fedrigoni swatch books provide inspiration and a demonstration of each paper’s technical characteristics.

Photography: Angela Moore

Model making: John Reeves

Campaign Fedrigoni Image library
Campaign Vitra Vitra Classics
Campaign Kvadrat Kittens
Campaign Frieze Art Fair Fireworks
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre The Season of Regime Change
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Science Museum Who am I?
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Fedrigoni Paper Box
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Royal Doulton Olio
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Gagosian Catalogues
Publication Fendi The Fendi Set
Publication Richard Avedon Foundation Avedon Advertising
Publication Dior Dior Images: Paolo Roversi
Publication COS Creating with Shapes
Publication Gagosian Gagosian Quarterly
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding