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Graphic Thought Facility

Hult International Business School – Wayfinding, 2015, image 1
Hult International Business School – Wayfinding, 2015, image 2
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A new London campus for Hult provided scope for an integrated approach to wayfinding, art commissions and graphic interventions within this original Whitechapel brewery site.

Framed artworks play on the themes of East End rhyming slang and culture whilst 40,000 felted discs inserted into classroom walls provide both noise dampening and a unifying motif that defines floor level by colour.

GTF introduced the buddleia bush – a plant ubiquitous on the exteriors of London’s post industrial landscape – to the interior of this reclaimed space. Since arriving from the Far East in the 19th century, it has quickly adapted and thrived amid the opportunities provided by the growing metropolis – an appropriate metaphor for a global business school. Reproduced as life size prints and flecked with neon, the buddleia’s lend an urban glamour to the social spaces of the campus.

Wayfinding and graphic elements: Graphic Thought Facility
Coffee cart illustration: Gabriel Corbera

Art prints designed in collaboration with Andy Altmann/Why Not Associates and produced with Jealous Studios
Champion Script typeface courtesy of Tim Lewis

Project architects: Sergison Bates
Interior design: Fiona Kennedy
Project management: David Harris

Campaign Frieze Art Fair 2012 campaign
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre 2003 season
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Design Museum Kenneth Grange
Exhibition Science Museum Who am I? (2010)
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Pizza Express Concept Restaurants
Identity Oki Nami Identity (2008)
Identity Le Printemps de Septembre à Toulouse Identity
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Dior/Rizzoli Dior by Avedon
Publication Thames & Hudson The art of typewriting
Publication Modern Design Review Issues 1 and 2
Publication Gagosian Catalogues
Publication Charming Baker Lie Down I Think I Love You
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding