Graphic Thought Facility

Vitra – Vitra Classics, 2021 (Campaign), image 1
Vitra – Vitra Classics, 2021 (Campaign), image 2
Vitra – Vitra Classics, 2021 (Campaign), image 3
Vitra – Vitra Classics, 2021 (Campaign), image 4
Vitra – Vitra Classics, 2021 (Campaign), image 5
Vitra – Vitra Classics, 2021 (Campaign), image 6

This marketing campaign for the Eames Shell Chair builds on Vitra’s assured attitude to colour and the universal appeal of this iconic chair. Recognisable enough to be identified from a detail, each tight crop offers a reductive set of elements that collectively make a distinct colour palette. Collated into groups, the mood goes from restrained to upbeat, the implied character in each image a tribute to the different worlds this democratic chair is able to inhabit.

Photography: Matthieu Lavanchy

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