This marketing campaign for the Eames Shell Chair builds on Vitra’s assured attitude to colour and the universal appeal of this iconic chair. Recognisable enough to be identified from a detail, each tight crop offers a reductive set of elements that collectively make a distinct colour palette. Collated into groups, the mood goes from restrained to upbeat, the implied character in each image a tribute to the different worlds this democratic chair is able to inhabit.
Photography: Matthieu Lavanchy
