Over the last ten years Kvadrat has established itself as a creative leader both in textiles manufacturing and as a design brand.
The 2016 campaign continued the playful approach of previous years but with the confidence to eschew the finished product and focus on the ingredients of richly coloured yarns that Kvadrat develops. The universal cliché of kittens playing with wool provides a light-hearted irreverence that is both entertaining and unexpected.
Concept and art direction: Graphic Thought Facility and Peter Saville
Photography: Mark Taylor, Warren Photographic