Graphic Thought Facility

Kvadrat – Kittens, 2016 (Campaign), image 1
Kvadrat – Kittens, 2016 (Campaign), image 2
Kvadrat – Kittens, 2016 (Campaign), image 3
Kvadrat – Kittens, 2016 (Campaign), image 4
Kvadrat – Kittens, 2016 (Campaign), image 5
Kvadrat – Kittens, 2016 (Campaign), image 6
Kvadrat – Kittens, 2016 (Campaign), image 7

Over the last ten years Kvadrat has established itself as a creative leader both in textiles manufacturing and as a design brand.

The 2016 campaign continued the playful approach of previous years but with the confidence to eschew the finished product and focus on the ingredients of richly coloured yarns that Kvadrat develops. The universal cliché of kittens playing with wool provides a light-hearted irreverence that is both entertaining and unexpected.

Concept and art direction: Graphic Thought Facility and Peter Saville

Photography: Mark Taylor, Warren Photographic

Campaign Fedrigoni Image library
Campaign Vitra Vitra Classics
Campaign Kvadrat Kittens
Campaign Frieze Art Fair Fireworks
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre The Season of Regime Change
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Science Museum Who am I?
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Fedrigoni Paper Box
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Royal Doulton Olio
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Gagosian Catalogues
Publication Fendi The Fendi Set
Publication Richard Avedon Foundation Avedon Advertising
Publication Dior Dior Images: Paolo Roversi
Publication COS Creating with Shapes
Publication Gagosian Gagosian Quarterly
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding