Graphic Thought Facility

Fedrigoni – Paper Box, 2020 (Identity), image 1
Fedrigoni – Paper Box, 2020 (Identity), image 2
Fedrigoni – Paper Box, 2020 (Identity), image 3
Fedrigoni – Paper Box, 2020 (Identity), image 4
Fedrigoni – Paper Box, 2020 (Identity), image 5
Fedrigoni – Paper Box, 2020 (Identity), image 6
Fedrigoni – Paper Box, 2020 (Identity), image 7
Fedrigoni – Paper Box, 2020 (Identity), image 8
Fedrigoni – Paper Box, 2020 (Identity), image 9
Fedrigoni – Paper Box, 2020 (Identity), image 11
Fedrigoni – Paper Box, 2020 (Identity), image 12

Manufacturing over eighty ranges of paper, the size and diversity of the Italian mill’s production is unequalled throughout Europe. Fedrigoni asked GTF to develop a tool that would provide its international market of designers and printers with a complete overview of all their products. The result is Paper Box: 700 sample sheets across three swatch books that slot into one slipcase – compact enough to function as a practical desktop tool yet large enough to provide a tangible sense of each paper’s bulk and tactile qualities. Straightforward organisation and a concise approach to language make Paper Box intuitive to use and easy to navigate.

Fedrigoni makes a raw material onto which its customers can project their own identity. Therefore neutrality of presentation is important. The combination of simple typography – Fedrigoni Display, a custom headline font commissioned by GTF, which evolved from Aldo Novarese’s 1968 Forma typeface – and expansive areas of unprinted black material make for a graphic language that is distinct but objective.

To support the launch of Paper Box, GTF designed a suite of collateral materials including a set of silkscreen-printed posters and a short film directed by Kristian Andrews at Studio AKA.

Campaign Fedrigoni Image library
Campaign Vitra Vitra Classics
Campaign Kvadrat Kittens
Campaign Frieze Art Fair Fireworks
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre The Season of Regime Change
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Science Museum Who am I?
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Fedrigoni Paper Box
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Royal Doulton Olio
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Gagosian Catalogues
Publication Fendi The Fendi Set
Publication Richard Avedon Foundation Avedon Advertising
Publication Dior Dior Images: Paolo Roversi
Publication COS Creating with Shapes
Publication Gagosian Gagosian Quarterly
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding