Since its inception in 2012, Gagosian’s quarterly magazine has continued to lead the way in commercial gallery publishing. In 2016 a new editorial direction was established, reaching beyond the activities of the global gallery and its artists into literature, architecture, film and music. At this point GTF’s original design was completely rethought.
The new design fully utilises the potential of a generous 13 x 10 inch page size. The combination of a custom-drawn condensed headline font, Gagosian Headline, and the unassuming Berthold Arena text font are the primary tools for adjusting the visual volume of the magazine and act as a strong house style. For features that require a different feel, however, distinct, typographic treatments are introduced that respond directly to individual content.
The masthead is modest but not restrained: printed on the inside cover flap, it appears through a strategically placed die-cut aperture, its position changing to interact and visually balance with the cover artwork.
Typeface development: Julian Morey