Graphic Thought Facility

Frieze Art Fair – Identity, 2002, image 1
Frieze Art Fair – Identity, 2002, image 2
Frieze Art Fair – Identity, 2002, image 3

Frieze is an international contemporary art fair held in a temporary structure in London’s Regent’s Park for five days each October.

For the first fair in 2002, GTF created a visual identity and a marketing campaign that made extensive use of photography – unusual for an art fair at the time. For each subsequent fair GTF has art-directed a photographic campaign that emphasis the it’s setting in Regent’s Park.

In 2012 the identity was implemented, together with a new campaign to the first New York Frieze Art Fair.

Campaign Fedrigoni Image library
Campaign Vitra Vitra Classics
Campaign Kvadrat Kittens
Campaign Frieze Art Fair Fireworks
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre The Season of Regime Change
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Science Museum Who am I?
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Fedrigoni Paper Box
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Royal Doulton Olio
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Gagosian Catalogues
Publication Fendi The Fendi Set
Publication Richard Avedon Foundation Avedon Advertising
Publication Dior Dior Images: Paolo Roversi
Publication COS Creating with Shapes
Publication Gagosian Gagosian Quarterly
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding