Graphic Thought Facility

Frieze Art Fair – Identity, 2002, image 1
Frieze Art Fair – Identity, 2002, image 2
Frieze Art Fair – Identity, 2002, image 3

Frieze is an international contemporary art fair held in a temporary structure in London’s Regent’s Park for five days each October.

For the first fair in 2002, GTF created a visual identity and a marketing campaign that made extensive use of photography – unusual for an art fair at the time. For each subsequent fair GTF has art-directed a photographic campaign that emphasis the it’s setting in Regent’s Park.

In 2012 the identity was implemented, together with a new campaign to the first New York Frieze Art Fair.

Campaign Frieze Art Fair 2012 campaign
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre 2003 season
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
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Exhibition Science Museum Who am I? (2010)
Exhibition Art Institute of Chicago GTF: Resourceful Design
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Identity Frieze Art Fair Identity
Identity Habitat Identity
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