Graphic Thought Facility

Richard Avedon Foundation – Avedon Advertising, 2019 (Publication), image 1
Richard Avedon Foundation – Avedon Advertising, 2019 (Publication), image 2
Richard Avedon Foundation – Avedon Advertising, 2019 (Publication), image 3
Richard Avedon Foundation – Avedon Advertising, 2019 (Publication), image 4
Richard Avedon Foundation – Avedon Advertising, 2019 (Publication), image 5

This is the first publication to survey Richard Avedon’s influential advertising work. Spanning a sixty-year period, it consequently charts the evolution of advertising in the modern world. As very few original rolls of film survived Avedon’s shredder, this book is made up of reproductions of over 300 printed advertisements.

The content, an eclectic mix of photographic and typographic styles, clash in a layout that sets out to emulate the density of a glossy magazine. Placed against each other, the full-bleed images are given little space to breath – the opposite of the spacious and controlled pace of an archetypal Avedon monograph. This approach is perpetuated across every panel within the book including its cover, jacket and endpapers. Against this cacophony, a calm counterpoint is established by an omnipresent white band that carries the image captions.

Campaign Fedrigoni Image library
Campaign Vitra Vitra Classics
Campaign Kvadrat Kittens
Campaign Frieze Art Fair Fireworks
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre The Season of Regime Change
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Science Museum Who am I?
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Fedrigoni Paper Box
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Royal Doulton Olio
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Gagosian Catalogues
Publication Fendi The Fendi Set
Publication Richard Avedon Foundation Avedon Advertising
Publication Dior Dior Images: Paolo Roversi
Publication COS Creating with Shapes
Publication Gagosian Gagosian Quarterly
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding