Graphic Thought Facility

Kvadrat – Shapes, 2010 (Campaign), image 1
Kvadrat – Shapes, 2010 (Campaign), image 2
Kvadrat – Shapes, 2010 (Campaign), image 3
Kvadrat – Shapes, 2010 (Campaign), image 4
Kvadrat – Shapes, 2010 (Campaign), image 5
Kvadrat – Shapes, 2010 (Campaign), image 6

Established in 1968, Danish textile manufacturer Kvadrat develops and produces fabrics that are specified by the world’s leading furniture brands and architects. Their goal was to raise their brand profile in the wider design community and, ultimately, the consumer market.

The 2010 campaign celebrated Kvadrat’s association with iconic design pieces without tying the company exclusively to particular designers or brands. The campaign featured an array of sculptured and upholstered forms that subtly referenced the last four decades of furniture design at the same time as showcasing Kvadrat’s famously extensive range of fabrics.

The forms were reconfigured to create a varied body of images for press and print applications. They also formed the basis of a short film created with the campaign’s photographer, Matthew Donaldson.

Campaign Fedrigoni Image library
Campaign Vitra Vitra Classics
Campaign Kvadrat Kittens
Campaign Frieze Art Fair Fireworks
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre The Season of Regime Change
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Science Museum Who am I?
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Fedrigoni Paper Box
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Royal Doulton Olio
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Gagosian Catalogues
Publication Fendi The Fendi Set
Publication Richard Avedon Foundation Avedon Advertising
Publication Dior Dior Images: Paolo Roversi
Publication COS Creating with Shapes
Publication Gagosian Gagosian Quarterly
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding