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Graphic Thought Facility

Retail Habitat – Technocraft collection 1999

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Habitat – S/S 2000: Technocraft collection, 1999 (Retail), image 1
Habitat – S/S 2000: Technocraft collection, 1999 (Retail), image 2
Habitat – S/S 2000: Technocraft collection, 1999 (Retail), image 3

Habitat’s spring/summer 2001 collection brought together three themes: Technocraft, Midnight Garden and Nouveau Riche. For the press catalogue, Technocraft was illustrated with hand-crafted objects lit with miniature fluorescent lights; Midnight Garden with images of rose beds at night; and Nouveau Riche with pen-and-wash illustrations of nouveau riche clichés. Laminated tabs on page edges seemed to offer a means of negotiating this disparate material; in fact, their functionwas to glossily convey the season’s palette.

Technocraft photography: Graphic Thought Facility
Midnight Garden photography: Angela Moore
Nouveau Riche illustration: Russell Pearman

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