Designed by Nanna Ditzel in 1965, Hallingdal was Kvadrat’s first textile and remains to this day an iconic and bestselling design. Its deceptively simple, pure wool construction allows for a rich and varied colour palette that has continued to evolve since its launch. In 2012, Kvadrat reissued the full range of original colourways from the 1965 collection. In celebration, they invited seven international curators to commission pieces that reinterpreted the use of Hallingdal in contemporary design. The resulting 32 pieces by an international mix of young and emerging design talent formed a major presentation at Milan Saloni 2012. For the supporting printed material, GTF captured the simple and vivid nature of Hallingdal’s signature two-colour weave structure, creating a silk screen printed interpretation of the fabric and applied this to a catalogue, invitations, exhibition graphics and a press campaign that evoked Hallingdal’s enduringly honest and optimistic character.
Design and art direction: Graphic Thought Facility
Catalogue photography: Angela Moore
Documentory film: Andrew Telling