Homer is a fine jewellery and accessories line founded by musician Frank Ocean. The launch collection evokes both pop and luxury – crafted in Italy and featuring brightly coloured enamels and lab-grown diamonds set in pure silver or 18-carat gold. Working closely with Frank and his in-house team, GTF developed a complete brand identity, sourcing and producing bespoke packaging. Many of the key motifs from the identity were playfully worked throughout the jewellery collection itself.
The assembled packaging combines cast aluminium cases, developed by the inhouse team, inlaid with jewellery-specific moulded silicone. Each piece is accompanied by a certificate of authenticity, complete with a dedicated and traceable holographic QR code. The cases are housed in flat-packed, vivid fluorescent green sleeves and boxes, shipped in robust e-commerce outers of the same vibrant hue.
Homer was launched online in the autumn of 2022, alongside a physical store in New York’s jewellery district. In 2025, additional stores were opened in London and Los Angeles. The packaging became an integral part of the overall store environment, featuring an active, vivid green wall of packaging.
‘I think there’s something peaceful and high-tech about the natural world – I use green a lot. There’s an interesting interplay there, because green is the stem of a flower, and all colours work with it.’ Frank Ocean
Brand identity and packaging: Graphic Thought Facility
Project in collaboration with: Michael Abel Deng, Ben Ganz, David Larsson, Tracy Ma, Tommy Mathews, Frank Ocean, Andrew Parietti
