Homer is a fine jewellery and accessories line founded by musician Frank Ocean. The launch collection evokes both pop and luxury – crafted in Italy and featuring brightly coloured enamels and lab-grown diamonds set in pure silver or 18-carat gold. Working closely with Frank and his in-house team, GTF developed a complete brand identity, developing and sourcing bespoke packaging, with key motifs from the identity playfully integrated throughout the collection itself.
The packaging combines cast aluminium cases, inlaid with jewellery-specific moulded silicone. Each piece is accompanied by a certificate of authenticity, complete with a dedicated and traceable holographic QR code. The cases are housed in flat-packed sleeves and vivid fluorescent green boxes, shipped in robust e-commerce outers of the same vibrant hue.
Homer was launched online in the autumn of 2022, alongside a physical store in New York’s jewellery district. In 2025, additional stores were opened in London and Los Angeles. The packaging became an integral part of the overall store environment, featuring an active, vivid green wall of packaging.
‘I think there’s something peaceful and high-tech about the natural world – I use green a lot. There’s an interesting interplay there, because green is the stem of a flower, and all colours work with it.’ Frank Ocean
Brand identity and packaging: Graphic Thought Facility
Project in collaboration with: Frank Ocean, Andrew Parietti, Michael Abel Deng, David Larsson, Tommy Mathews, Tracy Ma, Ben Ganz
Campaign Fedrigoni – Image library
Campaign Vitra – Vitra Classics
Campaign Kvadrat – Kittens
Campaign Frieze Art Fair – Fireworks
Campaign Kvadrat – Shapes
Campaign Shakespeare’s Globe Theatre – The Season of Regime Change
Exhibition Somerset House – Cute
Exhibition Science Museum – Who am I?
Exhibition Art Institute of Chicago – GTF: Resourceful Design
Identity Fedrigoni – Paper Box
Identity Gagosian – Identity
Identity Design Museum – Identity
Identity Frieze Art Fair – Identity
Identity Habitat – Identity
Packaging Homer – Homer
Packaging Herman Miller – Formwork
Product Tate/Perpetual Editions – Perpetual Postcard Calendar
Product Graphic Thought Facility – MeBox
Publication Andrea Caputo & Anniina Koivu – U-Joints
Publication Gagosian – Catalogues
Publication Fendi – The Fendi Set
Publication Penguin Books – Chatsworth, Aradia, Now
Publication Richard Avedon Foundation – Avedon Advertising
Publication Dior – Dior Images: Paolo Roversi
Publication COS – Creating with Shapes
Publication Gagosian – Gagosian Quarterly
Publication Bloomsbury – Heston Blumenthal at Home
Publication Gagosian – Crash: Homage to JG Ballard
Retail Vitra – VitraHaus
Wayfinding Vitra – VitraHaus Signage
Wayfinding Hult International Business School – Wayfinding