M&S is one of the UK’s leading retailers, specialising in clothing, home products and high quality food. It has more than 700 stores in the UK, plus an expanding international business with more than 300 stores spread across more than 40 countries.
Since 2003 GTF has worked with M&S as graphic design consultants, developing new concepts and approaches to in-store graphics across its UK and international stores.
Work focuses on defining an evolving graphic language that encompasses brand identity, wayfinding, signage and store-fronts applied across general merchandising, cafés, foodhalls and home stores. Typically, a concept is developed for a specific pilot stores before being developed and rolled out by M&S’s in-house design team and contractors.
Illustration: Emily Robertson