Graphic Thought Facility

Oki Nami – Identity, 2008, image 1
Oki Nami – Identity, 2008, image 2
Oki Nami – Identity, 2008, image 3
Oki Nami – Identity, 2008, image 4
Oki Nami – Identity, 2008, image 5
Oki Nami – Identity, 2008, image 6
Oki Nami – Identity, 2008, image 7
Oki Nami – Identity, 2008, image 8
Oki Nami – Identity, 2008, image 9

The relocation of this Japanese restaurant to a Georgian building presented an opportunity to refresh an identity created by GTF in 1993.

A neon sign provided the focus for the original identity. For the new restaurant, neon was used again, this time to create a free-form arrangement stripped of all fixings. The resulting diffused glow created a counterpoint to the sober 18th-century English typeface.

Inside, tables were lit with lanterns made from a specialist Japanese paper, through which glowed a list of English monarchs since George, I translated into Japanese. The walls and menus featured photographic tableaux populated with origami animals – an evolution of a component of the original identity.

Paper lanterns: Graphic Thought Facility and Nazanin Kamali
Tableau photography: Angela Moore
Tableau styling: Sarah May

Campaign Fedrigoni Image library
Campaign Vitra Vitra Classics
Campaign Kvadrat Kittens
Campaign Frieze Art Fair Fireworks
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre The Season of Regime Change
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Science Museum Who am I?
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Fedrigoni Paper Box
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Royal Doulton Olio
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Gagosian Catalogues
Publication Fendi The Fendi Set
Publication Richard Avedon Foundation Avedon Advertising
Publication Dior Dior Images: Paolo Roversi
Publication COS Creating with Shapes
Publication Gagosian Gagosian Quarterly
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding