Graphic Thought Facility

Oki Nami – Identity, 2008, image 1
Oki Nami – Identity, 2008, image 2
Oki Nami – Identity, 2008, image 3
Oki Nami – Identity, 2008, image 4
Oki Nami – Identity, 2008, image 5
Oki Nami – Identity, 2008, image 6
Oki Nami – Identity, 2008, image 7
Oki Nami – Identity, 2008, image 8
Oki Nami – Identity, 2008, image 9

The relocation of this Japanese restaurant to a Georgian building presented an opportunity to refresh an identity created by GTF in 1993.

A neon sign provided the focus for the original identity. For the new restaurant, neon was used again, this time to create a free-form arrangement stripped of all fixings. The resulting diffused glow created a counterpoint to the sober 18th-century English typeface.

Inside, tables were lit with lanterns made from a specialist Japanese paper, through which glowed a list of English monarchs since George, I translated into Japanese. The walls and menus featured photographic tableaux populated with origami animals – an evolution of a component of the original identity.

Paper lanterns: Graphic Thought Facility and Nazanin Kamali
Tableau photography: Angela Moore
Tableau styling: Sarah May

Campaign Frieze Art Fair 2012 campaign
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre 2003 season
Exhibition Somerset House Miles Aldridge: I Only Want You To Love Me
Exhibition Design Museum Kenneth Grange
Exhibition Science Museum Who am I? (2010)
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Pizza Express Concept Restaurants
Identity Oki Nami Identity (2008)
Identity Le Printemps de Septembre à Toulouse Identity
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Herman Miller Formwork
Product Graphic Thought Facility MeBox
Publication Dior/Rizzoli Dior by Avedon
Publication Thames & Hudson The art of typewriting
Publication Modern Design Review Issues 1 and 2
Publication Gagosian Catalogues
Publication Charming Baker Lie Down I Think I Love You
Publication Thames & Hudson M to M of M/M (Paris)
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Hult International Business School Wayfinding