The relocation of this Japanese restaurant to a Georgian building presented an opportunity to refresh an identity created by GTF in 1993.
A neon sign provided the focus for the original identity. For the new restaurant, neon was used again, this time to create a free-form arrangement stripped of all fixings. The resulting diffused glow created a counterpoint to the sober 18th-century English typeface.
Inside, tables were lit with lanterns made from a specialist Japanese paper, through which glowed a list of English monarchs since George, I translated into Japanese. The walls and menus featured photographic tableaux populated with origami animals – an evolution of a component of the original identity.
Paper lanterns: Graphic Thought Facility and Nazanin Kamali
Tableau photography: Angela Moore
Tableau styling: Sarah May