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Shakespeare’s Globe Theatre – 2005 season, 2004 (Campaign), image 1
Shakespeare’s Globe Theatre – 2005 season, 2004 (Campaign), image 2
Shakespeare’s Globe Theatre – 2005 season, 2004 (Campaign), image 3
Shakespeare’s Globe Theatre – 2005 season, 2004 (Campaign), image 4
Shakespeare’s Globe Theatre – 2005 season, 2004 (Campaign), image 5
Shakespeare’s Globe Theatre – 2005 season, 2004 (Campaign), image 6

‘The pit’ is an important part of what makes a trip to the Globe unique. For just £5, audience members can stand, exposed to the elements, at the very edge of the stage, like the groundlings of Shakespeare’s time. In contrast to a conventional theatre they are encouraged to eat and drink during the performance.

The marketing campaign for the 2005 season explored this unique visitor experience. It also navigated the problem of using images from one season to promote another by reducing the stage action to fragments.

Campaign Fedrigoni Image library
Campaign Vitra Vitra Classics
Campaign Kvadrat Kittens
Campaign Frieze Art Fair Fireworks
Campaign Kvadrat Shapes
Campaign Shakespeare’s Globe Theatre The Season of Regime Change
Exhibition Somerset House Cute
Exhibition Science Museum Who am I?
Exhibition Art Institute of Chicago GTF: Resourceful Design
Identity Fedrigoni Paper Box
Identity Gagosian Identity
Identity Design Museum Identity
Identity Frieze Art Fair Identity
Identity Habitat Identity
Packaging Homer Packaging & Identity
Packaging Herman Miller Formwork
Product Tate/Perpetual Editions Perpetual Postcard Calendar
Product Graphic Thought Facility MeBox
Publication Andrea Caputo & Anniina Koivu U-Joints
Publication Gagosian Catalogues
Publication Fendi The Fendi Set
Publication Penguin Books Chatsworth, Aradia, Now
Publication Richard Avedon Foundation Avedon Advertising
Publication Dior Dior Images: Paolo Roversi
Publication COS Creating with Shapes
Publication Gagosian Gagosian Quarterly
Publication Bloomsbury Heston Blumenthal at Home
Publication Gagosian Crash: Homage to JG Ballard
Retail Vitra VitraHaus
Wayfinding Vitra VitraHaus Signage
Wayfinding Hult International Business School Wayfinding